Building a Pickleball Brand With Digital Marketing
In this episode, Kyle Sulkar of Sulkar Media and CPX Pickleball shares how he used digital marketing to build one of the first direct-to-consumer pickleball paddle brands from the ground up.
Before launching CPX Pickleball, Kyle spent a decade running an advertising agency, flipping cars, and testing several e-commerce products. Not every idea worked, and that experience shaped how he approaches marketing, advertising, and business today.
What the Conversation Covers
Kyle walks through the digital marketing decisions behind CPX Pickleball, including:
- Using Facebook ads to reach customers
- Creating content to support a growing brand
- The difference between marketing and advertising
- What worked and what did not
- Lessons from failed e-commerce products
- How AI is changing content creation
- How AI can support customer service
- The strategy behind launching a direct-to-consumer pickleball paddle brand
- How Kyle thinks about digital marketing today
The episode offers a practical look at building a brand through testing, learning, and adjusting along the way.
Watch the full conversation to hear Kyle share the playbook behind CPX Pickleball and the lessons he learned before getting there.
About the Guest
Kyle Sulkar is the founder of Sulkar Media and CPX Pickleball.